Lydia Reusser employed Cinch Creative to craft a professional, beautiful, warm and organic brand identity to represents her style and work. Through careful design decisions and executions, a brand was created for Lydia that harnesses a unique and distinct signature style while remaining contemporary, clean and fresh.
Alongside the logo type, a simple monogram was created as an extra graphic element to further enhance the brand in smaller spaces. The monogram design carries the initials of Lydia Reusser split by two cross lines which represent an stylised bouquet wrap. Purposely minimalistic to compliment detailed flat lay photography accompanying the brand.