The Blooms and Co.

The Blooms & Co. is an online-based florist who’s goal is to provide quality fresh blooms to Auckland suburbs. They were after a professional brand identity that reflected the quality of their beautiful products while retaining a friendly and approachable feel.


Using a clean and minimal approach we achieved a brand identity design that projects welcoming elegance. The customised lettering forming part of the logo reflects this relaxed feel, while being complimentary contrasted by a sleek encompasing diamond which draws your eyes inward. The Blooms and Co. brand identity creation adopts a ‘simple is more’ approach, allowing the logo to ‘pop’ without too much distraction or clutter. Gold foil, navy and blush pink are used as primary brand colours to further reflect the elegance and sophistication of their bloom creations.


Cinch Creative delivered the full brand identity suite for The Blooms and Co, consisting of bouquet seals, stationery, message cards, subscription vouchers and website.