Kin + Stellar

Kin + Stellar are a new salon located in Westmere, Auckland. They approached Cinch Creative to develop a current and clean brand identity that would represent their work and entice new customers.


Centred around a minimal type-based logo design an uncluttered and sophisticated identity was created for Kin + Stellar with a brand pattern to add dimension. The ‘stellar’ pattern was derived from the logo to abstractly illustrates stars which represent the service offered at Kin and Stellar – one that is out of this world and leaving people shining brightly. The many ‘stars’ elude to ‘kin’ and the community that is Kin + Stellar.


The primarily monochromatic colour palette has been teamed with sand, olive and dusky pink which is used throughout brand materials to add an inviting softness to when needed.