Lydia Reusser is an established Auckland based florist offering her services for weddings, workshops and as a contractor. She commissioned Cinch Creative to craft a professional, beautiful, warm and organic brand identity to represent her style and floristry work.
Through careful design decisions and executions, a brand was created that harnesses a unique and distinct signature style while remaining contemporary, clean and fresh. Alongside the bespoke logotype, a simple monogram was created as an extra graphic element to further enhance the brand in smaller spaces. The monogram design carries the initials of Lydia Reusser split by two cross lines which represent a stylised bouquet wrap. Purposely minimalistic to complement detailed flat lay photography accompanying the brand.