The Blooms and Co.

The Blooms & Co. is an online-based florist providing quality fresh blooms to Auckland suburbs. They approached Cinch Creative to build a full brand identity suite that reflected the quality of their beautiful service while retaining a friendly and approachable feel.



Using a clean and minimal approach to the identity design we were able to project welcoming elegance. The custom lettering central to the logo reflects a relaxed feel while a sleek encompassing diamond draws focus to the business name. The Blooms and Co. brand identity creation adopts a ‘simple is more’ approach, allowing the logo to ‘pop’ without too much distraction or clutter. Gold foil, navy and blush pink were used as primary brand colours to further reflect the elegance of their bloom creations.



Cinch Creative delivered a full design package for The Blooms and Co, consisting of bouquet seals, stationery, message cards, subscription vouchers and website.