New restaurant and bar, The Hogget, approached Cinch to establish a brand identity for their new eatery. Being rurally based, they wanted to create an atmosphere that would serve as a relaxed and inviting hub for the wider community.
In response to this, a classic and laid-back ‘woolshed’ inspired design was created for The Hogget. This is strengthened through the chosen brand colours of black, rust and olive green which create an earthy vibe and aptly represents the colour aesthetics found in woolsheds.
Vintage engravings of sheep add character to the brand while projecting a feeling of authenticity. These illustrations are partnered alongside clean fonts and simple layouts to ensure the overall brand remains uncluttered.