Louie Tong


Louie Tong approached Cinch Creative to establish a brand identity that reflected his work in aerial and architectural photography. The basis of his new logo design was inspired by the ‘viewfinders’ synonymously linked with photography. By taking portions of the viewfinder we were able to create a minimal logo monogram with the Louie Tong initials to form the heart of the Louie Tong brand. Carefully selected materials were used to enhance the brand in real life.